New-Age, Independent Journalism On A New-Age Platform
We craft high-context, explanatory and documentary-style video journalism for top YouTube creators. Think of IPs like Johnny Harris and Cleo Abram.
We've worked for

We’re your behind-the-scenes crew, thinking with you, rooting for you, and building your content with heart.
We’re obsessed with research, storytelling, and design — and we turn that into deeply aesthetic, insight-driven content.
We are editing wizards
who'll turn your ideas into expertly crafted videos
Work end to end
No more stressing over research, thumbnails, editing, or titles.
Take full ownership
Forget managing a team or mastering every content skill
We’ll help you
build your channel from ground up.
How it works.
We don’t just work for you — we work with you, as co-creators. That’s why we only partner with a select few creators at a time.
1
Starts With A Call
Tailored growth strategies and seamless execution to align with your goals.
2
We Build With You, Not Just For You
3
You Shoot (or We Guide Remotely)
Once the script and visual plan are locked, you film — or we guide you remotely with shot lists and direction. Your voice, your face, our structure.
4
We Edit, Elevate, and Polish
Our team handles post-production: editing, graphics, visuals, and packaging. You give feedback at key moments — no overwhelm, no surprise.
5
You Publish. We Keep Building.
Eye-catching thumbnails optimized for maximum clicks and reach.
We keep communication tight via Slack/Whatsapp.
Enjoy a dedicated Slack/Whatsapp communication for real-time updates and collaboration.
Hey Salil - let's get started?
Sounds good. I'm already on the first topic
Awesome - sending more resources, your way.
Still have questions?
We have more answers too.
Everything you need to know about us
Why labs?
We're a creator team constantly experimenting with formats and technology. "Labs" reflects our focus on building content IPs that drive growth.
Do you consult as well?
Yes, we can be your growth team, strategizing content, conducting research, and making data-driven decisions to build a results-focused content roadmap.
Do you act as a the face of the brand?
Yes, we can be your creator team, managing everything end-to-end—from ideation and research to writing, production, editing, and distribution.
Do you also provide only editing & production?
No. We can manage everything end-to-end—from ideation and research to writing, production, editing, and distribution.
How do I get started?
Just book a discovery call. The link is below.
Let's Chat
New-Age Journalism On A New-Age Platform
We craft high-context, explanatory and documentary-style video journalism for top YouTube creators. Think of IPs like Johnny Harris and Cleo Abram.
We've worked for

We’re your behind-the-scenes crew, thinking with you, rooting for you, and building your content with heart.
We’re obsessed with research, storytelling, and design — and we turn that into deeply aesthetic, insight-driven content.
We are editing wizards
who'll turn your ideas into expertly crafted videos
Work end to end
No more stressing over research, thumbnails, editing, or titles.
Take full ownership
Forget managing a team or mastering every content skill
We’ll help you
build your channel from ground up.
How it works.
We don’t just work for you — we work with you, as co-creators. That’s why we only partner with a select few creators at a time.
1
Starts With A Call
Tailored growth strategies and seamless execution to align with your goals.
2
We Build With You, Not Just For You
3
You Shoot (or We Guide Remotely)
Once the script and visual plan are locked, you film — or we guide you remotely with shot lists and direction. Your voice, your face, our structure.
4
We Edit, Elevate, and Polish
Our team handles post-production: editing, graphics, visuals, and packaging. You give feedback at key moments — no overwhelm, no surprise.
5
You Publish. We Keep Building.
Eye-catching thumbnails optimized for maximum clicks and reach.
We keep communication tight via Slack/Whatsapp.
Enjoy a dedicated Slack/Whatsapp communication for real-time updates and collaboration.
Hey Salil - let's get started?
Sounds good. I'm already on the first topic
Awesome - sending more resources, your way.
Still have questions?
We have more answers too.
Everything you need to know about us
Why labs?
We're a creator team constantly experimenting with formats and technology. "Labs" reflects our focus on building content IPs that drive growth.
Do you consult as well?
Yes, we can be your growth team, strategizing content, conducting research, and making data-driven decisions to build a results-focused content roadmap.
Do you act as a the face of the brand?
Yes, we can be your creator team, managing everything end-to-end—from ideation and research to writing, production, editing, and distribution.
Do you also provide only editing & production?
No. We can manage everything end-to-end—from ideation and research to writing, production, editing, and distribution.
How do I get started?
Just book a discovery call. The link is below.
Let's Chat
New-Age, Independent Journalism On A New-Age Platform
We craft high-context, explanatory and documentary-style video journalism for top YouTube creators. Think of IPs like Johnny Harris and Cleo Abram.
We've worked for

We’re your behind-the-scenes crew, thinking with you, rooting for you, and building your content with heart.
We’re obsessed with research, storytelling, and design — and we turn that into deeply aesthetic, insight-driven content.
We are editing wizards
who'll turn your ideas into expertly crafted videos
Work end to end
No more stressing over research, thumbnails, editing, or titles.
Take full ownership
Forget managing a team or mastering every content skill
We’ll help you
build your channel from ground up.
How it works.
We don’t just work for you — we work with you, as co-creators. That’s why we only partner with a select few creators at a time.
1
Starts With A Call
Tailored growth strategies and seamless execution to align with your goals.
2
We Build With You, Not Just For You
3
You Shoot (or We Guide Remotely)
Once the script and visual plan are locked, you film — or we guide you remotely with shot lists and direction. Your voice, your face, our structure.
4
We Edit, Elevate, and Polish
Our team handles post-production: editing, graphics, visuals, and packaging. You give feedback at key moments — no overwhelm, no surprise.
5
You Publish. We Keep Building.
Eye-catching thumbnails optimized for maximum clicks and reach.
We keep communication tight via Slack/Whatsapp.
Enjoy a dedicated Slack/Whatsapp communication for real-time updates and collaboration.
Hey Salil - let's get started?
Sounds good. I'm already on the first topic
Awesome - sending more resources, your way.
Still have questions?
We have more answers too.
Everything you need to know about us
Why labs?
We're a creator team constantly experimenting with formats and technology. "Labs" reflects our focus on building content IPs that drive growth.
Do you consult as well?
Yes, we can be your growth team, strategizing content, conducting research, and making data-driven decisions to build a results-focused content roadmap.
Do you act as a the face of the brand?
Yes, we can be your creator team, managing everything end-to-end—from ideation and research to writing, production, editing, and distribution.
Do you also provide only editing & production?
No. We can manage everything end-to-end—from ideation and research to writing, production, editing, and distribution.
How do I get started?
Just book a discovery call. The link is below.